414 million views / 13.7 billion watch time minutes / 37 videos with over 1 million views / Top 1% of all 115 million active YouTube channels. / YouTuber since January 2006.
Greetings!
I am JaBig and I have been on YouTube since January 2006. My channel sits in the top 1% of the platform with 414 million views and 13.7 billion streamed minutes.
After 15 years of consulting with people unofficially, I launched my Big on YouTube advisory sessions in January 2026 to mark my two decades on the platform.
These are strictly strategic diagnoses and insights from 20 years of experience and perspective as a YouTuber, not the tactical tips readily available on Google, YouTube (the irony!) and AI chatbots.
My standard rates are USD $500 for individuals.
Long-term fans, DEEP & DOPE listeners, supporters & collaborators pay USD $250 through this promo link and you can also book with PayPal.
If you want the full picture, please keep reading below.
Thank you,
JaBig
How to Make It Big on YouTube
What You Get
A 60-minute video or audio strategic call to review your YouTube channel, content or objectives and dentify what to fix, what to focus on as well as what to eliminate.
(Click on each heading below to expand the details)
What this session is not
Let me set expectations honestly upfront. This is not a session about thumbnails, titles, video length, scripting, upload schedules, retention curves, end screens, tagging, audio mixing or any of the dozens of tactical optimisations that determine how a video performs at the production layer.
That information is freely available. Best practices for tactical execution are extensively documented across YouTube itself, on countless blogs and creator forums, in free tutorials and paid courses and increasingly through AI chat tools that genuinely excel at delivering this kind of formulaic guidance.
A motivated person can find 90% of what they need to know about tactical execution without paying anyone for it.
If your question is “how do I make a better thumbnail” or “what is the ideal video length right now”, you do not need me. YouTube itself, Google and Claude/ChatGPT/Gemini are your friends.
What this session actually is
My insight is 100% strategic. This is the kind of experience, expertise, perspective and judgement that stems from 20 years of platform context and pattern recognition across every era YouTube has experienced.
It is the kind of knowledge that cannot be searched for on Google or YouTube (the irony!). It cannot be replicated by AI tools since they lack the nuance or lived experience to back the advice. Furthermore, it cannot be acquired by anyone who has not done it themselves (or for others repeatedly) or who arrived at the platform after the algorithm-driven era was already established.
This session exclusively covers the strategic layer of your YouTube situation:
- Platform Alignment: Determine whether your current direction is structurally aligned with what the platform and your audience are rewarding or whether you are fighting the platform without realising it.
- Viability Assessment: Identify what is genuinely durable in your current strategy and what is built on sand.
- Problem Diagnosis: Discern whether your channel underperformance is a strategic problem that no tactical fix can solve or a tactical problem that better strategy will not address.
- Execution Roadmap: Define what to focus on for the next 90 days, what to fix immediately and what to stop doing entirely.
This is the layer where judgement matters and where commodified or AI advice fails. Not so coincidentally, it is also where most channels and businesses have the actual problem they came to solve, even when they think the problem is something else.
How the session runs
Before the call, you will complete a short intake form with three or four questions about your channel or business objectives, your single biggest YouTube question and what you would like to walk away from the session with. The more specific your answers, the more useful the call and the less valuable time is wasted establishing context.
During the call, we work through your situation directly. I bring the experience, expertise and nuanced perspective. You bring the specifics of your circumstance. We meet in the middle and produce a defined strategic direction.
After the call, the ambiguity that brought you to the session is replaced with clarity on your next moves. You leave knowing what to do, why and in what order.
How It Works
1) You book through the link below and pay USD $250 instead of USD $ 500 (Use: BFF as your “Best Fan Forever” promo code).
2) You receive a confirmation email immediately, followed within minutes by a calendar booking link and a short intake form.
3) You complete the intake form and choose a time slot that works for you.
4) We meet by video or audio call at the agreed time.
5) You walk away with strategic clarity on your YouTube situation.
Why Should You Believe Me?
In an era where some YouTube consultants fabricate impressive credentials with a quick prompt, here is the evidence behind my YouTube experience and expertise.
I will intentionally list 20 examples to demonstrate my expertise in this area and since it’s the number of years I have been on YouTube, I thought it was fitting.
If you are not yet familiar with me as a YouTuber or YouTube strategy consultant, the figures below should speak for themselves.
(Most of you reading this are long-term viewers of the JaBig channel, which means you are likely responsible for this palmarès, I don’t know the English term for that term. I am eternally grateful for that.)
Click here for 20 Reasons To Trust My 20 Years of Experience & Perspective.
Each point below contains the evidence behind my journey.
Click on any heading to expand the details and read the full story.
1. 414 million lifetime views
The current visible official count is around 200 million, following the removal of content for music copyright over the years.
Both figures are real and tell different parts of the same story, which I will share with you as a cautionary tale in your strategy session to spare you the frustration and depression that is partially responsible for me eventually hopping on a bicycle and crossing Canada in winter, which turned into a decade of touring countries and continents on two wheels.
2. 37 videos with over 1 million views & 191 over 100,000
37 videos have exceeded 1 million views, 20 have exceeded 2 million, 14 have exceeded 3 million, 13 have exceeded 4 million, 9 have exceeded 5 million, 3 have exceeded 10 million, 2 have exceeded 20 million and the most popular has generated over 32.9 million views on its own.
Overall, 191 videos have exceeded 100,000 views and 73 have exceeded 500,000.
This performance signifies a repeatable methodology rather than a series of isolated, lucky or accidental successes.
3. 13.7 billion watch time minutes
That is over 229 million hours of accumulated viewing across the channel, with very niche content. This is YouTube’s own most valued metric, ahead of total views and subscriber count. My channel averages nearly 34 minutes per view, against a platform average that has trended well under a minute as Shorts have grown.
Admittedly, my content is long-form by design, which leverages the watch-time metrics that YouTube rewards regardless of format. However, the principles of sustained attention are universal and translate to channels of any length.
4. 370+ published videos averaging 438,416 views each
Not a single lucky viral hit but hundreds of executions across nearly two decades, each offering a lesson on what succeeds on the platform. The sample size is substantial enough to distinguish strategy from luck.
It goes without saying that I have also had a number of “failures” if one focuses strictly on metrics. However, those videos that only achieved 10,000 views still represent 10,000 individuals reached which is still quite something!
5. 1.3 million playlist additions
Personally this is the most fulfilling and flattering metric on the channel. It means people not only wanted to share what I created with loved ones and with the world but they also wanted to bookmark it to keep coming back to it. That kind of return engagement is something I am genuinely grateful for.
6. 459,000+ shares and over 1,000,000 likes
Nearly half a million people trusted the content (audio-only DJ Mixes) enough to pass it on to someone else and over a million more registered the most straightforward form of approval the platform allows (a thumb up).
That kind of voluntary recommendation and engagement is humbling and I am honoured for every single share and like.
7. 410,000+ subscribers, with the silver plaque to prove it
Firmly above the 100,000 threshold that marks YouTube’s first official recognition of channel scale. My channel was already active for over six and a half years before the Play Button awards programme was even conceived and when the silver plaque eventually arrived I forgot to claim it for three years. If you want a funny anecdote, ask me to share the story of how it ended up in the rubbish bin for a whole week.
8. A position in the top 0.1% to 1% of all YouTube channels
With over 100 million YouTube channels in existence as of 2026, channels at this scale of subscribers, lifetime views and watch time are consistently reported as well under 1% of the total platform. Mine sits comfortably in the top 0.1% to 1% range depending on which metric is used.
9. Established January 2006, in a landscape unrecognisable today
YouTube launched on 14 February 2005. I signed up as www.YouTube.com/JaBig on 28 January 2006 (11 months later).
Facebook was a private university-only network still technically called “thefacebook” in the minds of many. MySpace, Orkut and Friendster were the reigning Old Guard social network champions of the internet.
The major music and video streaming platforms all came later. Amazon’s video service launched in September 2006 (8 months after my channel) and went through multiple rebrandings before becoming Amazon Prime Video in 2015. Netflix was still an online DVD rental service when I started and did not launch streaming until January 2007. Hulu followed with a public beta in October 2007 and a full launch in March 2008. Spotify and SoundCloud both launched in October 2008. Tidal launched in 2014 and was relaunched by Jay-Z in March 2015. Apple Music launched in June 2015.
10. I started YouTube before smartphones or tablets existed
The iPhone launched 18 months after my channel began. As a YouTuber, I experienced the transition from desktop and laptop-only viewing to mobile-first consumption, and every device shift in between.
11. I have navigated every major YouTube shift
The Partner Programme launch, the Google acquisition, the algorithm changes of 2012, the Adpocalypse of 2017, the Shorts era from 2020 and the AI content disruption from 2023 onward. I have lived through all of them, for better and mostly worse.
12. Built solo with no support system as this was a first
No label, no manager, no agency, no marketing budget. No proximity to Los Angeles, New York, or London or any global hub of music and entertainment. No mentors or help of any sort as it had never been done before.
The methodology that worked from Montréal, my hometown, will work from anywhere. There are no geographic prerequisites.
13. I started using YouTube as a serious career platform when being on YouTube was not taken seriously and was often mocked
Today it is said to be the number one career aspiration for kids and the platform has created multi-millionaires and reportedly even a billionaire. Building through the years when “YouTuber” carried stigma rather than prestige took mental strength, resilience and tenacity.
14. I built a global music channel with zero AdSense revenue on purpose
DJ mixes generally cannot be monetised through AdSense due to music copyright. I built a 414 million view channel knowing traditional monetisation was unavailable, which worked out well because my focus was on brand building.
In fact, the JaBig channel contributed directly to international DJ touring and paid opportunities that more than made up for the absent AdSense revenue.
15. I have been actively engaged with YouTube longer than most current YouTube executives
The average tenure of a senior employee at most technology companies is under five years. I have been operating on YouTube for twenty. My institutional experience of the platform predates most of the careers of the people currently making product decisions at it.
16. I have been actively engaged with YouTube longer than most current YouTube consultants and experts
Most consultants in this space entered the field within the last five to ten years, after the algorithm-driven era was already established. I built before the algorithm existed, watched it emerge and adapted through every iteration since.
17. I have been actively engaged with YouTube longer than most current top creators and influencers
I have stuck around when big timers of my era moved on, burned out or gave up. The peers I came up with in the 2006 to 2010 window have largely gone dormant or left the platform entirely. I am one of the few from that generation still actively operating.
18. The YouTube channel created opportunities of a lifetime
These include a Guinness World Record challenge for cycling across Canada in winter, international DJ performances, and photography work for major cycling publications. It has led to coverage with CNN, BBC, GCN, CBC and others. The channel has been the engine that opened every door that followed.
19. The channel expanded my network and introduced me to collaborators and lifelong friends
Someone in EVERY country on the planet knows of my work because of it. The relationships built through the channel are themselves part of what the channel is worth, beyond any metric on the dashboard.
20. My YouTube channel is still standing 20 years later
Anyone can experience a viral moment and many can build to scale once. However, I am deeply grateful for the sustained relevance this channel has maintained across two decades of platform evolution.
The channel did not simply peak and disappear: it continues to operate and generate engagement, even during the decade it remained unattended while I cycled the world.
How Do You Benefit From My 20 Years of Trial & Error?
Here is the honest truth most people in this industry will not tell you.
The vast majority of YouTube and social media success stories are accidental.
Ask most of us to repeat the process starting from scratch, anonymously, with no audience and no credentials and we would struggle the same way you might be struggling now.
The first time anyone breaks through on a platform, there is always a meaningful component of luck involved. Right place, right moment, right algorithm shift, right timing, right cultural wave. Anyone who pretends otherwise is selling you a story.
However, something changes after twenty years.
When you have built across every era of the platform, navigated every major shift, published hundreds of videos, helped friends with their own channels and watched hits and misses accumulate over two decades, the pattern starts to reveal itself.
The “accidents” stop looking like accidents. The lucky videos start sharing common structural elements with each other. The breakthroughs across completely different content types, audiences and eras start showing the same underlying signals.
What once felt like luck becomes recognisable and what once felt like instinct becomes describable. The pattern becomes a framework and the framework becomes replicable.
In my admittedly unabashed and biased opinion, my twenty years on YouTube represent my true value to you.
This is not to make myself sound impressive as we can both agree that it is the precondition for being able to give you advice that is grounded in context rather than theory.
This experience is what allows me to look at your channel or your situation and tell you what will work, what looks promising but will fail and what to not waste your time with.
You are not paying for an hour with someone who knows YouTube theory.
You are paying for an hour with someone who has spent 20 years figuring out which “accidents” were actually patterns and who can now apply that pattern recognition to your situation in real time. (You can also book with PayPal.)
After *Years* Of Consulting Informally, I Have Formalised It.
Since my YouTube channel crossed its first million views fifteen years ago, people have been asking me how to do what I have done.
Disclosure: It took five years of trial and error, including NUMEROUS near-channel deletions, to finally figure it out. I’m convinced YouTube deliberately makes the process tedious to prevent rage-quitting by giving frustrated users time to calm down. However once I came up with my own framework, it only took six months to start racking up millions of views on dozens of videos.
Other YouTubers and creators wanted advice on building audiences. Businesses and professionals wanted help with their channels. Friends and family wanted to understand how I got millions of views on a video site without a single video. Fans and strangers I met on my travels wanted to know what was actually going on inside YouTube.
I have been answering those questions in coffee shops, on phone calls, in long emails, over dinner, on the road and to audiences at workshops and talks for over a decade. I never charged for it as it was not a business but conversations that kept happening because the questions kept coming.
This 28 January 2026, I celebrated 20 years on YouTube.
I had been gathering for some time that I should formalise the advisory work because the demand for it had never stopped, however I had been too busy cycling countries and continents to commit to it in the professional and perfectionist manner it deserved.
In January 2026, I had also just moved to Vancouver from Montréal, my hometown, to start a new life there.
I wanted to expand my professional offerings beyond DJing and I began quietly reaching out to some of the people I had advised informally over the years. Some of them engaged me directly. Others referred me to people in their networks.
Since January 2026 I have been operating a small, discreet consulting practice behind the scenes, working with a handful of clients while I built the methodology and the structure properly.
Now I am making it available to the public. And I am starting with my fans.
Why? My fans built my YouTube success (the streams/views, the likes, the shares). They purchased merchandise, tickets to live DJ sets and more.
They supported me on GoFundMe during my cycling expeditions when I had nothing to offer in return except the journey itself.
They are also the ones who have been asking me for strategic insight the longest and the most persistently and so I create this page on my official website for them ie you.
So as a DEEP & DOPE listener on my JaBig YouTube channel, a past supporter, a mailing list subscriber or someone who has followed the channel across any part of these twenty years, your price is USD $250 (Use BFF as your promo code for half the public rate).
You can also book with PayPal.
Frequently Asked Questions
Here are answers to some questions that you probably have. Feel free to contact me at jabig@jabig.com if you have more or yours is not listed below.
Is this for content creators or for businesses?
Both. The intake form asks whether you are using YouTube primarily as a content platform or as a marketing platform for a business. The call is calibrated accordingly. The strategic principles overlap significantly however the metrics that matter and the playbooks that apply differ depending on the goal.
What if I am a complete beginner?
The session is genuinely useful for beginners considering a channel. The decisions you make in the first thirty days determine whether the channel compounds or stalls.
Strategic clarity at zero is more valuable than strategic clarity after months of misdirected effort. Plus, you get to be spared the early-stage frustrations that make most quit right away.
What if I am not sure YouTube is right for my business?
That is one of the most useful conversations to have in this session. Some businesses should not be on YouTube (or at least before taking the steps that I will share with you). Knowing that early saves significant time and money. Other businesses should be on YouTube urgently. Knowing that early is equally valuable.
Are YouTube strategy sessions suitable for children?
Yes, and more effectively than most people expect.
Children grasp YouTube strategy intuitively. They are native to the platform in a way most adults are not. They understand attention, they understand what makes them click and what makes them leave and they feel the difference between content that is alive and content that is not. The strategic concepts translate well because the instincts are already there. What is missing is the framework to make those instincts deliberate.
The session content remains the same. What changes is the language. Rather than industry terminology and business analogies, I use references the child already lives inside: their favourite films, television series, books, comics or games. The strategic principle is identical. The entry point is familiar. Children who would glaze over at a conversation about algorithm optimisation will immediately understand the same concept explained through the storytelling mechanics of a film they love.
This is why the intake questionnaire matters more for a child session than for any other. The more you can tell me about your child, their interests, their current channel if they have one, what they watch, what they want to build and why, the better I can prepare the references that will make the concepts land. I will research their world before the call so the session feels like a conversation rather than a lecture.
One important note for parents and guardians. You are required to be fully present and attentive throughout the session, not as an observer but as an active participant.
Most of what we discuss will REQUIRE adult execution. Managing the comment section is the clearest example as it is the number one source of potential trouble for any young YouTuber and it requires adult oversight from day one, not as an afterthought. There are other elements, from channel settings to community guidelines to brand partnership decisions, that a child cannot and should not manage alone.
The strategy is for your child’s YouTube channel. The implementation is a partnership between you both.
Can my partners, colleagues, team, friends or family attend the call?
Yes of course! The focus of the strategy session is on a single YouTube channel, so if it is a team effort, it is actually best that all parties involved are in attendance. In other words, the more the merrier.
That said, while two heads (or more) are better than one as many hands make light work, it is also said that too many cooks spoil the broth.
To ensure the 60 minutes are productive, please ensure that your team is aligned on the issues and questions you want to address before the session begins.
Can I purchase a strategy session for someone else?
Yes you may. Many of my clients are parents who want to help their teenagers or adult children start or refine their YouTube channels. Another common scenario is when people purchase a strategy session for a significant other or an in-house social media marketing manager.
Once you receive the calendar link, simply let me know that someone else will be reserving the spot so I can update the records accordingly.
What if the session fee is beyond my budget right now?
If USD $500 (USD $250 for fans, using the BFF code, who have supported me in the past or have been on my email list for years) is genuinely out of reach right now, here are two honest options.
Option one: the group call.
Every now and then I run a group strategy call for people who are considering starting a YouTube channel or who already have one and need direction. The advice is not personalised but it is not generic either.
Before the call I send a short questionnaire and I group participants by the nature of their situation so the conversation is as targeted as possible. It will not replace a one-on-one session but it will give you real strategic clarity and a direction to work from.
The cost is minimal. I ask that you donate that symbolic fee to a charity of your choice and send me the receipt. Once I have it, I sign you up.
If this interests you, email me at jabig@jabig.com and I will let you know when the next one is scheduled.
Option two: let’s talk about a trade.
I have never quite figured out why but my fanbase is quietly composed of some of the most talented, resourceful and well-connected people I have encountered anywhere in twenty years of working globally.
Photographers, writers, developers, designers, strategists, connectors, builders, a LOT in law enforcement and military, medical professionals, lawyers, etc. I could write a book about it.
Or perhaps it’s simply because 414 million views/streams are likely to feature every single type of occupation or profession?
I am genuinely open to bartering. While the YouTube consultancy is an entrepreneurial endeavour, I am also deeply committed to uplifting people the way I have been uplifted at various points in my own journey. If you genuinely cannot afford the session fee and are in real need of strategic direction, email me at jabig@jabig.com and let’s have an honest conversation about what an exchange might look like.
Not everyone will qualify and I cannot promise anything. But I will always reply.
Do you guarantee results?
Strategic advice is judgement applied to your situation. Whether you implement it, how well you implement it and what the platform does in the meantime are factors I cannot control. No honest consultant will tell you otherwise.
That said, here is what I will tell you.
I guarantee results if you guarantee resolve AND resilience.
If you are willing to fully commit one or more of the three most important resources at your disposal, whether that is time, effort or capital, towards your current or upcoming YouTube channel, and you choose to retain my advisory services beyond the initial session, then I guarantee that you will succeed.
Not eventually. Not probably. Will.
I have watched this platform long enough to know that the only channels which genuinely fail are the ones where the person behind them stopped. Strategy can be wrong and corrected. Tactics can be tuned. The platform shifts and you adapt. But committed, resilient, strategically guided effort on YouTube does not fail. It multiplies. The guarantee is not a marketing promise. It is an observation from twenty years of watching what actually separates the channels that make it from the ones that do not.
The question is not whether the strategy will work. The question is whether you will.
If the answer is yes, book the session. If the answer is not yet, that is fair play and I respect it.
Can I get a refund?
If technical problems on my end prevent the session from happening, yes. If you book and then change your mind before the session, yes within forty-eight hours of booking. After the session has been delivered, no.
Do you offer ongoing engagements beyond a single session?
For some clients, yes. We discuss this in the session itself if it is relevant to your situation. The session is the entry point and the only public offer.
Is JaBig certified or affiliated with YouTube or Google?
Not at all. I am working privately to share my 20-year expertise, experience and perspective with my clients whose interests I serve first and foremost. I have no affiliation with YouTube, Google or Alphabet Inc, its parent company.
In Conclusion
If you have read this far, you now have a clear idea of how I can be of service to you and help you make it big on YouTube to meet your personal or professional objectives.
I am looking forward to the call.
BOOK A SESSION — YouTube Strategy Session Fee: USD $500. USD $250 for long-term fans with BFF as the promo code. You can also book with PayPal.